The build log
Writing from people who actually ship.
No content-marketing fog. Honest notes on what SaaS really costs, when custom beats no-code, and how we built a 450,000-line product solo — written by the studio that runs its own software.
How we built a 450,000-line SaaS solo in ~2.5 months
The story behind FlexiCommerce — what it takes to ship a real multi-tenant platform fast, and what it taught us about building for clients.
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5 min read
Why we bill "pay as it ships" instead of big upfront quotes
The agency model is rigged against clients. Here's the model we use instead — and why it's better for both of us.
Read6 min read
Custom SaaS vs no-code: when each actually wins
No-code is brilliant until it isn't. Here's the honest line where a custom build pays for itself — and where it doesn't.
Read8 min read
What it actually costs to build a SaaS in 2026
An honest breakdown of SaaS build costs — from MVP to production — by someone who runs their own SaaS, not just bills for them.
ReadReading is good. Shipping is better.
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